Pet Rescue has been working in collaboration with pet food company Pedigree to bring badly needed focus upon the plight of Rescue animals in Pounds.
You may have seen full page ads in the Sunday Metros and the TV ads featuring Echo, rescued doggy.
“This morning we filled Martin Place, Sydney and Federation Square, Melbourne with rescue dogs. It was a real hit! Throughout each location we placed over 200 yellow cut out dogs, each with the story of either Echo, Indiana or Otis on the back. Passersby were encouraged to pick up and take one home. Many people took a dog to work and most were really interested in finding our more about the cause.”
If you want to see some of the great pictures, go to http://www.dolforums.com.au/index.php?showtopic=171950
To learn more about this campaign go to: www.pedigreeadoptiondrive.com
Since 2004, the Rescue groups and individuals that Pet Rescue support have collectively rehomed around 34,000 animals – great outcome!
This is a brilliant campaign. We congratulate Pet Rescue!
Raising awareness of the plight of impounded animals is a critical part of the No Kill Campaign and Pet Rescue working with Pedigree has really hit the mark.
Pet Rescue hope to raise over $200,000 to help Rescue Groups expand their work and rehome even more animals as an alternative to pet shops and back yard breeders.
Tell us what you think about the campaign and how it will help raise awareness of animals that can be re-homed.