How pet industry PR and influencing works

Before you read this, just tuck away in your mind the fact that Colgate is the owner of  Hills Pet Nutrition – then this post will make more sense.

Yesterday I spotted this interesting and readable piece in our local Hobart newspaper:

http://companionanimalnews.wordpress.com/2012/11/16/more-than-mans-best-friend/

Now I would be the first to agree that “68% of Tasmanians living with pets believe they are important contributors to their happiness”…… they most certainly are to us! No argument!

So I did a bit of a search….and found the exact same article, carefully orientated to the local area, in another 5 newspapers and magazines, Victoria, NSW, Queensland, and even a parenting magazine, all proclaiming that “68%, or 70% or 80% “of us are happier with pets etc. I’m sure I could find them in a lot more places if I look.

Here are a few of them ( you don’t need to read them all, trust me, they all say the same thing and point you to Colgate’s wonderful competition…): READ MORE HERE